Stereotype of Fathers in Advertising

In a recent study of sitcoms, the National Fatherhood Initiative found that fathers were eight times more likely than mothers to be portrayed negatively. In fact, if you just think of the most prominent television dads, you'll find what In fact, if you just think of the most prominent television dads, you'll find what the NFI's study—and a lot of other research—has found: that most of them are outwitted or shown up by their wives, ridiculed by their children, and portrayed as complete inc...